FAQ – Saferbuy e-commerce mystery shopper
An e-commerce mystery shopper is a person hired to place real online orders anonymously in order to evaluate the entire consumer experience.
At Saferbuy, this includes browsing the website, the purchasing process, delivery times and experience, packaging, product conformity with its description, instructions, use, and after-sales service. Unlike a simple customer review, this is a structured, objective, and actionable audit.
Customer reviews are useful but often incomplete, subjective, and published once dissatisfaction has already set in.
A Saferbuy mystery shopper audit is proactive: it is based on a structured method, objective criteria, and a detailed report. It allows you to detect invisible but costly errors (avoidable product returns, friction in the customer journey, legal breaches) before they have a massive impact on customer satisfaction or NPS.
For a marketplace, mystery shopping is a strategic tool. It allows you to:
- Quickly identify risky sellers.
- Verify that quality and legal standards are being met.
- Reduce the volume of returns and disputes.
- Improve the NPS and overall reputation of the platform. In short, it helps protect buyer confidence and build long-term loyalty.
Our audits regularly reveal critical issues that brands and marketplaces cannot detect on their own:
- Incorrect assembly instructions making assembly impossible.
- Discrepancies between the online description and the product actually delivered.
- Inappropriate packaging causing damage to products.
- Delivery times longer than advertised.
-
Missing legal notices or mandatory information.
These issues directly impact customer satisfaction, after-sales service costs, and brand reputation.
Saferbuy places real orders incognito, just like an ordinary consumer. Each step is analyzed according to specific criteria (navigation, purchase, delivery times, quality, compliance, after-sales service).
At the end of the audit, we deliver a clear and actionable report that enables our partners to quickly correct errors and measurably improve their customer experience.
Here are the other most popular articles
Saferbuy, your trusted online partner