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Netlinking, e-reputation and SEO: the pillars of digital growth

In an ultra-competitive e-commerce ecosystem, being well-positioned on Google is no longer an option, but a necessity. Yet many sites still neglect a fundamental lever in their strategy: netlinking. This often underestimated pillar of natural referencing is nevertheless one of the most powerful when properly mastered.
May 20, 2025 by
Netlinking, e-reputation and SEO: the pillars of digital growth
Alban Saferbuy

What is netlinking?

Netlinking involves obtaining backlinks from other websites to your own. These links act as votes of confidence in Google's eyes. The more quality links a site receives, the more relevant and reliable it is considered by search engines.

But not all links are created equal. A good link is :

  • From a thematically related site
  • Placed in a natural editorial context
  • Positioned on optimized anchors


Why netlinking is vital for e-commerce sites

Contrary to popular belief, netlinking isn't just for media sites or blogs. For e-commerce sites, it's a key visibility factor:

  • It increases domain authority
  • It boosts the positioning of product sheets or category pages.
  • Attracts qualified traffic from partner sites

Above all, it plays a major role in e-reputation management. Having links on reliable sites reinforces a brand's perceived credibility, while protecting its image in the face of negative results.


Ovirank: the ally of ambitious brands

To build a solid network of backlinks, it's essential to rely on experts.  OviRank is a platform specialized in qualitative netlinking, with a handpicked network of partner sites.

Here's what OviRank has to offer:

  • A database of reliable and powerful sites
  • Customized articles with optimized links
  • SEO performance tracking for each link inserted

An intuitive interface for managing netlinking campaigns


Concrete SEO results

Netlinking enables rapid and lasting position gains, particularly on pages with high commercial potential (products, services, landing pages...). Combined with a solid technical strategy (speed, UX, markup), it is one of the main drivers of organic growth.


Conclusion

In a world where visibility is synonymous with growth, netlinking is becoming an indispensable lever for any e-merchant. And thanks to partners like OviRank, this once complex strategy is now simple, measurable and, above all, profitable.


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Netlinking, e-reputation and SEO: the pillars of digital growth
Alban Saferbuy May 20, 2025
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